Graphic “Designer”.
I don’t really know if this blog post is related to this subject. But since it is the History of Art & DESIGN, and i’m going to talk about DESIGN, i figured i might as well.
I had this ‘heated’ argument with my course-mates this afternoon about being a graphic designer. I forgot how we came to this topic, but i remember saying that I didn’t want to be a designer that is unable to contribute creatively into my work. My coursemates have this logical and realistic outlook that once we go into the industry, the creative process just stops, and we have to suffer the instructions of clients, because they are the one paying. If the client wants you to change something, you’ve gotta change it and you will have no voice at all. WHAT IF THEY DON’T PAY!? They are pretty adamant about it, maybe because one of them worked for a while before pursuing her degree.
We’ve talked about a lecturer (that should be remained anonymous) that we can see is quite successful. He drives a nice car, owns quite a number of companies. But i might go out on a limb here and say that he has lost his soul. He has replaced creativity with effectiveness. I can see from the way he speaks, when i present my ideas to him, that he is all about advertising, 100%. I’m not saying he is wrong, he is very successful and smart. My friend even said, “Well you just look at what car he is driving.” YES its a very nice car, but i don’t want to lose my soul in the process, if rudely put, i don’t want to sell my soul. I am an art student, a designer. I have a soul that needs to be expressed thru my designs. I don’t want to purely do it for the money or the clients.
I feel that it CANNOT be that way. It just can’t. I believe that as there is a function for a graphic designer to sell the product, we shouldn’t forget our arts. We are not pawns used by clients to move the mouse and design the way the client see fit, because to be honest that is what is happening and that is why we see so many ugly designs in shopping centers. I believe that there is a halfway point where the client communicates with the designer and when they work together and respects each others views, something good can happen and tats when we see DESIGN come in to play.
It’s sad and demotivating when i hear people say it is impossible to do that and once we get into the industry we will be brain-washed by the clients & we would go for the money. Well, I think if we have such negative outlook on our industry, why do we study graphic design in the first place? Why learn art? Why not do advertising? That is why i think graphic design plays a bigger role, and not be devalued as a worthless course where we learn the basics of arts and softwares to be a slave to the clients. IT HAS TO, because basically my whole life is pinning on this course.
However, there is hope for me, and my instinct because of what i’ve been seeing around the internet and magazines. I’ve read a magazines and websites and books, mostly are from the UK. And I see that it is possible to create fantastic designs and at the same time can sell. I know it is impossible to create such designs if what the ‘designer’ did was to move a mouse under puppeteering of the clients.
I want to end this post with a paragraph I read from an inspiring book, “How to be a graphic designer without losing your soul” by Adrian Shaughnessy.
“On the one hand, we have those who believe that graphic design is a problem solving, business tool & that designers should suppress their desire for personal expression to ensure maximising the effectiveness of the content. While on the other hand, we have those who believe that although design undoubtedly has a problem solving function, it also has a cultural and aesthetic dimension, and its effectiveness is enhanced, not diminished, by personal expression.” - Adrian Shaughnessy, How To Be A Graphic Designer Without Losing Your Soul.
BANG ON. I think the writer manage to say in one paragraph what i tried to say in a whole post.



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